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The Digital Concierge · Est. 2023

Your sexy, genius, external digital team.

LAX Studio is a digital concierge. Born in California, based in Tel Aviv. We take full ownership of a brand's whole digital world, pairing elite creative with real strategy, for a small number of brands at a time.

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Gefen Gallery Debbie Matzkin Milano SKcure Habaytta Sella Meir Casa Susana Kameart Mekorot Cognitio WIZO Jabotinsky Institute Casa Ellie Micha Avni Terry Newman Teddy Productions Kupat TLV SMEG Porsche 5WPR
What we do
GATE D6

Strategy

We read the landscape and set the growth path. Positioning and content pillars that compound.

GATE C4

Creative

High-end film, daily social, cinematic storytelling. Built to stop the scroll.

GATE B12

Media

Smart media buying, tuned daily. Your budget, on the right eyes.

GATE A2

Community

Community, partnerships and creator management, handled with care.

GATE G7

Growth

Always measuring, always tuning. Weekly reporting and the long view.

Not an agency.
A digital concierge.

Selected work

The work speaks for itself.

A small number of brands at a time, each with the full attention of the studio. A look at some of the work.

Gefen Gallery
Signature Film · Glass Art

Gefen Gallery

3,000 glass butterflies, one lily · 2.9M views
Debbie Matzkin
Restart · Podcast

Debbie Matzkin

Restart: deep conversations where food is the bridge
Milano
Coffee & Wine · Brand

Milano

Italian coffee and wine, imported since 1992
SKcure
Health · Authority

SKcure

Physician-led trust films and founder story
Habaytta
Relocation · Content

Habaytta

A soft landing for world Jewry. Schools, healthcare, the whole move
Sella Meir
Culture · Publishing

Sella Meir

Book launches for a sharp, thinking audience
Casa Susana
Hospitality · Events

Casa Susana

Events and hospitality, shot in full atmosphere
Kameart
Jewelry · Brand

Kameart

A jewelry design brand, product and story
Mekorot
Corporate · Film

Mekorot

Israel's national water company, told with clarity
Cognitio
Cybersecurity · Brand

Cognitio

A cyber company, made clear and human
WIZO
Nonprofit · Film

WIZO

Global mission work for a women's Zionist movement
Jabotinsky Institute
Heritage · AI

Jabotinsky Institute

Heritage and legacy, reimagined with AI
Casa Ellie
Villa · Lake Garda

Casa Ellie

A historic villa above Lake Garda, where nature meets design
Micha Avni
Personal Brand · Digital

Micha Avni

A personal brand, built in digital
Terry Newman
Personal Brand · Content

Terry Newman

A personal brand, voice and story
Teddy Productions
Campaign · Partnerships

Teddy Productions

Campaign for the Israeli delegation to Eurovision
Kupat TLV
Culture · Social

Kupat TLV

Tel Aviv music and nightlife culture
SMEG × Porsche
Collaboration · Film

SMEG × Porsche

A design collaboration, cinematic and cool
5WPR
Public Relations · Digital

5WPR

A New York PR agency. We advised them on the digital side of their client work.
ClientFieldStatus
Gefen Gallery Signature Film · Glass Art
Debbie Matzkin Restart · Podcast
SKcure Health · Authority
Sella Meir Culture · Publishing
Mekorot Corporate · Film
Jabotinsky Institute Heritage · AI
Studio

For those who value depth over noise.

LAX Studio is a digital concierge. Born in California, based in Tel Aviv. We take full ownership of a brand's whole digital world, with the precision, discretion and care of a concierge, not the churn of a vendor.

We bridge a global aesthetic standard with local cultural insight. The result is work that feels refined, intentional and brand-safe, and works as hard as it looks.

We pair the newest AI tools with a senior team, over ten years in digital, creative and media, managing more than $25M in ad spend a year.

White-Glove
Full ownership, end to end
Made for you
Every engagement, tailored to the brand
Safe & Warm
Brand-safe, always
Global · Local
California standard, Tel Aviv insight
Proof
100M+
Impressions across our brands, last three years
$25M+
In ad spend managed a year
10,000+
Pieces of content since 2023
50+
Brands we've worked with
Good to know

The short answers.

What does LAX actually do?

LAX Studio is a boutique digital studio in Tel Aviv. Five disciplines under one roof: strategy, creative, media, community and growth. It's full ownership, not a single service.

Who do you work with?

A small number of brands at a time, across culture, hospitality, food and health. Recent work includes Gefen Gallery, Debbie Matzkin, Milano, Habaytta and SKcure.

What makes it different?

We take full ownership of every account we touch, and we keep the roster small. Discreet, precise, calm. Built for people who value depth over noise.

Who's behind it?

LAX Studio was founded by Dolev Drai, who leads its creative direction.

Community

The people we build with.

Not everything we do is for hire. We back founders from the periphery, new immigrants building businesses, and the creators who tell their stories, as a belief in building the country.

Community · Run Club

Rutz

A Tel Aviv run club and part of our circle. Projects together, backing new olim and young ventures.

Community · Sport · Official Sponsor

Shavit

A Footvolley team that took third place in Israel's National Footvolley League, one of the strongest in the world. Our official sponsorship, two years running.

Begin

Let's build something worth watching.

fly@lax.studio

We keep the roster small and take full ownership of every account we touch. If that's the level of care you're after, let's talk.