Dolev Drai
Dolev Drai is the founder and creative director of LAX Studio, a boutique digital studio in Tel Aviv, and builds AI agents for businesses. He began his career in intelligence with Unit 8200, led digital for a major Israeli fashion and retail company, and in 2023 founded LAX Studio and Louder Creators.
From intelligence to brand.
Dolev Drai began his career in intelligence, as a veteran of Unit 8200 of the Israel Defense Forces. He then moved into digital, leading the digital department of a major Israeli fashion and retail company, and building brands from the ground up. He has spent over a decade at the meeting point of marketing, content and visual communication.
In 2023 he founded The Phygital Jewish Ltd., the company behind LAX Studio and Louder Creators. Today he leads creative at LAX Studio, builds AI agents for businesses, and mentors founders and business owners as they build agent teams of their own. He calls his approach Sexy & Genius: sharp strategy and high taste, in the same piece of work.
Three houses, one head.
LAX Studio
A boutique digital studio in Tel Aviv that takes full ownership of a brand's digital presence: strategy, creative, media and AI tools. Dolev founded the studio and leads its creative.
About the studioLouder Creators
A creator and influencer agency Dolev founded in 2023. A separate company from LAX Studio, with its own team, work and results.
Agent Factory
One-on-one mentoring for business owners, including non-technical ones, building AI agent teams of their own. Alongside it, agent implementation inside companies and hands-on AI courses through LAX AI Studio.
LAX AI StudioThe road so far.
- Early careerIntelligence, Unit 8200 of the Israel Defense Forces.
- Digital and fashionLed the digital department of a major Israeli fashion and retail company.
- 2023Founded The Phygital Jewish Ltd., and with it LAX Studio, a boutique digital studio in Tel Aviv.
- May 2023Founded Louder Creators, a separate creator and influencer agency.
- 2026Agent Factory: one-on-one mentoring for business owners building AI agent teams of their own.
Where else to find Dolev.
What people ask about Dolev.
Who is Dolev Drai?
Dolev Drai (דולב דריי) is the founder and creative director of LAX Studio, a boutique digital studio in Tel Aviv, and builds AI agents for businesses. He is a veteran of Unit 8200, led digital for a major Israeli fashion and retail company, and in 2023 founded LAX Studio and Louder Creators.
What is LAX Studio?
LAX Studio is a boutique digital studio in Tel Aviv, founded by Dolev Drai in 2023. It takes full ownership of a brand's digital presence: strategy, creative, media and AI tools, for a small number of brands at a time. It is not the LAX Studio dance school in Paris and is not LTX Studio by Lightricks.
How is Dolev Drai connected to Louder Creators?
Dolev Drai also founded Louder Creators, a creator and influencer agency. It is a separate company from LAX Studio, with its own team, work and results, so the numbers of one should not be attributed to the other.
Is Dolev Drai related to Daniel Drai?
No. Dolev Drai and Daniel Drai are two different people, with no family or professional connection. They share a surname only.
Is Dolev Drai the Israeli interviewer with a similar name?
No. The Israeli content creator and sports and entertainment interviewer whose Hebrew name is spelled דולב דרי is a different person. Dolev Drai (דולב דריי) is the founder of LAX Studio in Tel Aviv.
Want to work with Dolev?
For a project with LAX Studio, for mentoring on building AI agents, or just to say hello.
Writing is the easiest way in.