About

The studio behind the work.

LAX Studio is a social media concierge. Born in California, based in Tel Aviv. We take full ownership of a brand's whole digital world, with the precision, discretion and care of a concierge, not the churn of a vendor.

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Who we are

Depth over noise.

LAX Studio is a boutique social media concierge. We take full ownership of the accounts we touch, from strategy through daily execution, rather than handing back a list of recommendations and walking away. When a brand works with LAX, it's ours to carry, end to end.

We keep the roster small on purpose. A handful of brands at a time is what lets the work stay refined, intentional and brand-safe. It is the difference between an agency that services accounts and a concierge that owns an outcome.

We pair the newest AI tools with a senior team, over a decade in digital, creative and media, having managed more than $25M in ad spend. The tools are new. The judgment is not.

The founder

The eye behind it.

A rare pairing: a sharp analytical eye and a high aesthetic standard, in the same person.

LAX Studio was founded by Dolev Drai, who leads its creative direction. Dolev has spent over a decade at the meeting point of marketing, content and visual communication, from leading digital and social for a major Israeli fashion house, including Calvin Klein and Tommy Hilfiger, to building brands from the ground up.

What sets the work apart is that pairing in one person. Most sit at one end: creators who see beautifully but do not analyse, or analysts who produce work that does not move. Dolev sits at the join. He calls it Sexy and Genius, and it is exactly what the studio is built to deliver.

He also founded Louder Creators, and works at the intersection of premium content, social strategy and AI-driven production.

"We don't make content.
We build brands."
What we believe

A few things we hold to.

01

Ownership, not advice

We take full ownership of every account we touch. No handoffs, no gap between the strategist and the producer.

02

Brand-safe, always

Refined, intentional, discreet. Work that is as safe as it is beautiful, so you never have to hold your breath.

03

Global standard, local truth

A California aesthetic standard, met with Tel Aviv cultural insight. Sophisticated abroad, true at home.

04

Depth over noise

Built for people who value substance over volume. It's something to be curated, not simply posted.

How we work

Five disciplines, one roof.

Our approach is white-glove: discreet, precise and calm. Everything runs through five disciplines under one roof, so nothing falls between the cracks.

01

Strategy & Insight

Market analysis that sets the most effective growth path.

02

Creative & Production

High-end video, daily social content and cinematic storytelling.

03

Media & Performance

Smart media buying and daily optimization of budget and results.

04

Community & Partnerships

Community building, partnerships and curated creator management.

05

Growth & Reporting

Weekly reporting, business development and the long view.

Born in California.
Made in Tel Aviv.

A global aesthetic standard, built on local cultural insight. It is why the work reads as refined anywhere, and never feels borrowed.

The facts
Founded
2023
Based in
Tel Aviv, Israel
Founder
Dolev Drai
Positioning
The Social Media Concierge
100M+
Impressions across our brands, last three years
$25M+
In ad spend managed
10,000+
Pieces of content since 2023
50+
Brands we've worked with
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Substance, curated.

We work with a small number of brands at a time, and we take full ownership of every account we touch. If that's the level of care you're after, let's talk.

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