The people we build with.
Not everything we do is for hire. Some of it is a choice. These are the projects, the founders and the creators we back with our own circle, because we believe visibility should not only belong to those who can already afford it.
A brand is built by its people.
And so is a country. We put our craft behind the places and the founders that usually get overlooked, because that is where the next story is coming from.
The periphery, first
We back businesses from Israel's periphery, the towns and founders that rarely get the studio treatment. Real talent lives far from the center, and it deserves to be seen.
New olim, backed
We stand behind businesses built by new immigrants. Building a life in a new country is hard enough. Building a brand on top of it should not be a solo climb.
Creators, lifted
We put content creators forward, giving new voices the reach and the polish to grow. The people telling these stories are part of building the country too.
Country, built by its people
This is not charity, it is belief. A stronger periphery, more olim who make it, and more creators who break through, that is a stronger Israel.
Projects with our circle.
A look at some of what we build together, off the clock.
Rutz
A run club founded by new olim in Tel Aviv. It started small, and today more than 1,000 runners meet every Thursday on the promenade. Community, not pace.
Watch the clipsShavit
The footvolley team of Jerusalem Beach, among the strongest in the world. They compete in the national and European leagues, and finished the season in third place. We've been alongside them since 2025.
See the galleryFrom Rio to Jerusalem Beach, Tel Aviv.
Footvolley was born in Rio, Brazil, but as it turns out, Israelis are among the best in the world at it.
We're proud to partner with Shavit, who play on Jerusalem Beach in Tel Aviv every day. The team competes in the national and European leagues, and finished the season in third place. Leading footvolley players from around the world come to join them every summer.
LAX Studio has worked alongside Shavit since 2025, as part of our support for local sports initiatives.
A thousand runners on the promenade, every Thursday.
A running community founded by new olim in Tel Aviv. It started small.
And today the group counts more than 1,000 runners, most of them new olim, who meet every Thursday on the Herbert Samuel promenade. The club is open to everyone, Israelis, olim and tourists, at any level, and the focus is on the community, not the pace.
LAX Studio backs the community, out of shared values and... some seriously good vibes.
Building something with purpose?
If you're a founder from the periphery, a new immigrant building a business, or a creator with a story worth telling, we'd love to hear from you. Not every project is for hire.
fly@lax.studio Tell us about it